The architectural and artistic answer to the literary Modernist movement that began in the late 19th century was the Art Nouveau movement in Europe. The Art Nouveau movement reached its peak in the early 20th century, which is when the majority of Riga’s Art Nouveau houses were built, beginning in 1899. Riga’s term for the movement, Jugendstil, comes from the German and Scandinavian movement named after the avant-garde periodical Jugend (“Youth”). Unlike the stiffer sensibilities of Victorian style, Art Nouveau stressed a complete creative freedom, mixing fantastic elements with a tendency to show all utilitarian construction elements as artistic value, with very characteristic elements such as dynamic, undulating, and flowing lines and geometrical ornaments. In Riga, Art Nouveau could be split into two main directions, decorative and romantic-nationalistic Art Nouveau. Vera sent this historical card to me.
