Paulista Avenue (Avenida Paulista in Portuguese, Paulista being the gentilic for those born in São Paulo state) is one of the most important avenues in São Paulo, Brazil. The 2.8 kilometre thoroughfare is notable for headquartering a large number of financial and cultural institutions. It is also home to an extensive shopping area and to Latin America's most comprehensive fine-art museum, MASP. Since the 1960s, the avenue has been identified as one of the main business centers in the city. Being one of the highest points in São Paulo, it is distinctively clustered with radio and TV stations antennae, such as Gazeta's. The road is served by a subway line, as well as many major bus routes.
The avenue, which was inaugurated in December 1891, is generally regarded as the second most expensive real estate anywhere in Latin America, after Mexico City´s Avenida Presidente Masaryk.